The Black Cat is elected Consumer Choice 2024

We were elected for the 3rd consecutive time Consumer Choice in the category "Home Decor Stores", in the 12th Edition in which Consumer Choice* – Consumer Satisfaction Evaluation Center - reveals the best brands in Portugal.

The results of this evaluation demonstrate an overall satisfaction level of 86%, placing the decor brand in first place compared to the other 4 evaluated.

This achievement is mainly due to obtaining the best rating in all evaluation attributes, namely: 

• Professionalism in Service
• Diversity of Products and Areas
• Variety
• Ability to Touch/Test the Items
• Product Quality
• Available Stock
• Store Environment

In addition to the good numbers regarding consumer satisfaction, we presented an excellent emotional positioning. Through a model that identifies the level of emotional intimacy of the consumer with a particular brand, it is possible to determine that we have an emotional positioning above average, distinguishing ourselves from other brands. This result places us in a position of admiration, meaning that the brand can evoke positive emotions in the consumer.

This year's study of Consumer Choice, the number 1 brand evaluation system in Portugal, involved the collaboration of a total of 1,362 consumers who, divided into different samples, defined, ranked, and evaluated various attributes of 5 home decor brands, according to the level of importance each has in their relationship with the brand. From the results of the evaluation of the selected and ranked attributes, it was possible to determine that the most valued brand by the public is Gato Preto.

In this 12th edition of Consumer Choice, 220,000 evaluations were conducted among 1,100 brands from such different sectors as Media, Food, Travel and Leisure, Products, Equipment and Home Hygiene, Personal Care, Services and Specialized Trade, Beauty Products and Services, Child Care, Finance, Automotive, Rail Transport, and Telecommunications.

Learn more at: http://www.escolhadoconsumidor.com/
* ConsumerChoice develops in Portugal the evaluation systems Consumer Choice, Professionals' Choice, Senior Choice, Good Choice, and now Ethical Choice, being the market leader in this sector of consumer evaluation systems. ConsumerChoice is the only company certified with ISO 9001 in quality management for brand evaluation systems.