What makes a good bath towel?
Choosing a towel goes beyond color. Three characteristics determine its true quality in everyday use:
The 4EVERYDAY range: comfort for every day
The range 4EVERYDAY was designed for everyday use without compromise. Towels made of 100% cotton with high absorbency, quick drying, and resistance to repeated use. Available in neutral colors that complement any bathroom, without patterns that become tiresome after a season.
The right choice for anyone who wants a functional, aesthetically clean towel that lasts. The washcloth set is the most affordable entry point in the range.
Size guide: what to choose for each use
| Size | Name | Ideal use |
|---|---|---|
| 30x30 cm | Washcloth / Flannel | Face, hands, and children's use. Always buy in sets of 3 or more. |
| 30x50 cm | Hand Towel | Guest bathroom or washroom. The most decorative size. |
| 50x90 cm | Face Towel | Daily use after a shower. Fits easily on the towel rail. |
| 100x150 cm | Bath / Body Towel | The main towel. For those who prefer to wrap their entire body. |
How to care for towels so they last longer
Washing temperature: 40°C for regular use; 60°C for more intensive sanitization. Avoid 90°C, as it wears out the fibers and shrinks the fabric.
Fabric softener: use sparingly. Fabric softener reduces the fibers' absorbency over time, especially in cotton towels. Alternate one wash with softener and one without.
Drying: if you use a tumble dryer, use a low or medium temperature. Excessive heat makes the fibers shrink and lose volume. Shake the towel before hanging it up to restore its fluffy appearance.
When to replace: a good towel lasts 2 to 3 years with daily use. Signs that it is time: it loses its softness even after washing, starts fraying at the edges, or no longer absorbs well.
View all bath towels
28 towels available - cotton, jacquard, embroidered, and honeycomb. Made in Portugal.
View full collection →


