About us

The Black Cat is a Portuguese home decor brand that stands out for its in-house design and unique positioning in the area of decoration and furniture. The brand has 39 retail stores, 31 in Portugal and 8 in Spain, and an online store that sells to Portugal, Spain, and France. 2021 marked the year of the rebranding of the Black Cat as well as the digital transformation of the brand with a strong focus on the omnichannel strategy. The emphasis on innovation marked the brand's entry into the metaverse with the NFT collection 'New Cats on the Block'. The Sales Force awarded the Excellence in Innovation Award for the revolutionary Customer Centric strategy, and it was recognized by Google for its advertising strategy on Black Friday through Artificial Intelligence/Machine Learning. It also received for the second consecutive year the Consumer Choice Award 2023 as the number 1 decoration brand in Portugal, with an overall satisfaction rate of 86.42%. In 2023, the brand highlights its commitment to sustainability, ranking 3rd in the ESG study, according to the assessment made in Portugal regarding Environmental Responsibility, Social Responsibility, and Brand Governance practices. The brand's reputation is a source of pride for the Black Cat, which ranked second in the RepScore 2023 ranking in the Home Retail category, as one of the brands with the best reputation in Portugal – with 73.6 points out of 100 – by OnStrategy, a specialist entity in brand reputation analysis.

Every house has a unique DNA

We are passionate about the world of decoration. We believe that each home has its own DNA and that its decoration should reflect a unique identity. We do not want to be monochromatic or mono style. We seek to provide various moments from the most intimate to the most festive, and for the various personalities of the home. We mix styles and trends from various places around the world, allowing for different and bold combinations.

We appreciate what is authentic and of quality

We propose high-quality products, promoting their durability. We work with the best local and international producers who are specialists in each raw material, with the aim of providing the best final result that allows you to experience and make the most of your home.

Our collections

We work on creating our collections from start to finish of the process. Our team of specialized designers bets daily on the quality and irreverence of each piece, making them unique and timeless. Always aligned with market trends, each collection tells a different story. We believe that each collection gains a distinct experience and adapts to the personality of each home.

Our stores

With the aim of creating a close relationship with the customer and providing them with the best shopping experience and personalized service, we have 31 stores available in Portugal and 8 stores in Spain. Alternatively, shop from the comfort of your home through our online store in Portugal, Spain, and France. We are ready to welcome and assist you.